Your business needs an automated marketing strategy.
So, we built one for you free.
You've likely heard of a sales funnel before. But what exactly are they? Imagine a super effective marketing process, automated and systematized. All the sales actions you do, or should do...
on autopilot.
The hardest part of starting any effective marketing process is the planning. So, we've saved you the trouble and built your standard industry templates free.
Choose Your Free Funnel Map Below
Appointment Strategy
The appointment funnel works by combining the power of SMS, emails and a scheduling system to put your appointment bookings on autopilot. Pre-recorded voicemails, reminder text messages, appointment follow-ups and more are designed into this awesome automation!
Application Strategy
This process involves a two step process to capture the essential info before directing your customers to a loooong application they're not ready to fill out. Priming and nurturing via video, email follow-ups and more ensure that more of your visitors and prospects convert into paying customers.
Survey Strategy
Sometimes, your offering may not be a one-size-fits-all solution to your customer's problems. Perhaps the product is the same, but your audience's hopes, dreams, and desires vary. To customize your offering to the right audience, you need to find out who's on the other end, then close 'em up!
Lead Magnet Strategy
This is a standard lead magnet funnel, designed to collect email addresses, feed your Facebook remarketing strategy and start an email nurture process to sell additional services later. This is tried and true and there are few successful businesses not using this strategy. While there are more complex lead generation strategies out there (and here), sometimes the classic winner is the best. It's a golden oldie that works!
Attorney Strategy I
This funnel uses a Facebook video strategy to isolate clients that have an interest in your services, build a profile around potential clients, then let the power of Facebook find your ideal client. If you don't mind recording a few videos, this is the strategy for you. Studies show, a massive portion of marketing will be video sooner than later, so maybe it's a great time to get comfortable, before your competitors do.
Attorney Strategy II
Attorneys! We have you covered... let's say you want a simpler strategy but still want to get new cases in the door. This strategy doesn't require any video, but still has a great setup to create a nurture process as well as a robust retargeting / remarketing campaign. The idea is, through various methods of gaining traffic, we'll send your prospect to a hyper focused opt-in page, then email a compellings of emails. Simple!
Dentist Strategy
This dentist funnel has a couple different strategies to get clients in the door. A coupon or opt-in special is a great way to get people into your practice and automate your repeat follow-up to reduce patient churn and encourage upsells. Make more money per patient is the game here.
Chiropractor Strategy
This funnel works off a voucher that entices people to come into the practice. Whether it's a free adjustment or a discount on a larger package, or even a promotion for previous customers served by email, Facebook or more, this is sure to inject some juice into your practice.
Mortgage/Loan Strategy
This funnel is designed around a lead magnet of interest to customers shopping for a home loan/ finance. Once they register for the free info / lead magnet, they're taken down a path for a free consult, then an email nurture sequence. Phone calls, voicemails, texts, emails, and more can be entirely automated!
Why Do You Need A Sales Funnel?
If your business is like most businesses, you need a steady stream of customers to be profitable and grow your business. And if you're like most business owners, you've tried a handful of methods to bring in sales.
Some of these haphazard efforts work, and some don't. Some things you try perform okay, others are a complete waste of time and money.
But what if you could own a proven process, entirely measurable and manageable, that works on autopilot, even when you're out of the office?
You absolutely can. And it's easier than you think.
So, What Exactly ARE Funnels?
To describe a sales funnel in some really easy terms, let's use a basic retail business, although any business would work here.
Let's say a person sees a sign for a t-shirt store as they're walking by. They respond to the sign, and pop in to check out the store.
A sales associate warmly greets them and offers assistance. The visitor says they're just browsing. As the sales associate starts to allow the customer to "just browse", they mention a 20% discount if they buy 3 or more t-shirts.
As the customer browses, they do the math and realize they can nearly get 4 t-shirts for the price of 3. They choose 4 t-shirts and go to the counter.
At the counter, the associate mentions their order qualifies them for a discount on a wallet or hat to go with their purchase, and the customer adds that onto their order and pays.
But that's not the end of the road for this customer journey. The associate mentions that the customer can receive $10 off their next order over $50 on their next visit. The customer is pleased with the service, t-shirts and discount and comes back 5 weeks later and makes another purchase.
They are now a repeat customer, having traveled down the t-shirt store's sales funnel.
Okay, But How Can I Apply A Sales Funnel To My Business?
Let's say the t-shirt store illustration doesn't sound like your business at all. So, let's try another example... let's use a mortgage company and a real world sales funnel example.
Hanson Home Loans could use more than a few more customers. They've tried mailers, buying leads and networking with realtors. These methods have worked okay, but the company isn't growing and the loan officers spend more time hustling than funding loans.
They feel they have a good looking website that they designed themselves, and they've run Google Ads in the past with little success, yet they paid a ton to Google.
What Hanson Home Loans hasn't been told, a customer journey is rarely a 2 step process. And while they were running some decent ads, the last place they should be sending traffic is to a homepage of their website.
So, they decide it's time to get a marketing process down. They go down the same path you're going down now. They get a premade marketing funnel map or have one custom designed for them.
When all is said and done, here's what they have:
- Effective ads using psychological buying triggers
- Specialized landing pages designed to convert visitors to leads
- Lead magnets designed to create a large email list
- Automated nurture emails designed to bring customers back for more
- Compelling retargeting ads to capture people who haven't yet made a purchase
- Full tracking to ensure an awesome ROI
- ... and a solid plan to succeed!
Social Media Management
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Who Designs These Sales Funnels?
Kyle Hanson
Hi there. My name is Kyle and I've been obsessed with sales & marketing my entire life. The last business I sold was an IT company that I marketed into rapid awesomeness, and since then, I've dedicated my career to helping other small businesses grow the same way I did.
I've never been accused of being anything other than passionate, and it's my mission to give you the same sauce I'd spread on my own projects. Okay, I'll probably change that, but let's see if I do. If not, it's an Easter Egg for you.
